Modeling Markets: Analyzing Marketing Phenomena and by Peter S.H. Leeflang,Jaap E. Wieringa,Tammo H.A. Bijmolt,Koen

March 16, 2017 adminMarketing Sales

By Peter S.H. Leeflang,Jaap E. Wieringa,Tammo H.A. Bijmolt,Koen H. Pauwels

This booklet is ready how versions might be built to symbolize call for and provide on markets, the place the emphasis is on call for types. Its basic concentration is on versions that may be utilized by managers to help advertising and marketing decisions.

Modeling Markets offers a finished evaluation of the instruments and methodologies that managers can use in determination making. It has lengthy been identified that even uncomplicated versions outperform judgments in predicting results in a wide selection of contexts. extra advanced versions probably offer insights approximately structural relatives now not to be had from informal observations.

In this e-book, the authors current a wealth of insights constructed on the leading edge of the sector, overlaying all key features of specification, estimation, validation and use of types. the most up-tp-date insights and concepts in quantitative advertising and marketing are awarded, together with in-depth dialogue of Bayesian estimation tools. in the course of the ebook, the authors supply examples and illustrations. This e-book might be of curiosity to researchers, analysts, managers and scholars who are looking to comprehend, enhance or use versions of selling phenomena.

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