By Leigh L. Thompson,Hoon- Seok Choi
Part I explores simple cognitive mechanisms that underlie inventive considering, and contains chapters that debate cognitive foundations of creativity, a cognitive community version of creativity that explains how and why artistic suggestions shape within the human brain, and imports a ground-breaking notion of "creativity templates" to the research of inventive thought new release in negotiation context. the second one half is dedicated to knowing how teams and groups in organizational settings produce artistic principles and enforce strategies. eventually, half III includes 3 chapters that debate the position of social, organizational context within which artistic endeavors take place.
The ebook has a robust overseas mixture of scholarship and contains transparent enterprise implications in response to clinical study. It weds the disciplines of psychology, cognition, and enterprise idea into one text.
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