By Oliver Kreft
Im zweiten Kapitel geht es um die Definition der Begriffe „Globalisierung“ und „Global participant“ und ihre Einordnung in den Bereich der Kommunikationsmedien. Im Anschluss daran werden die Absatzmechanismen medialer Produkte auf dem Weltmarkt betrachtet. Im dritten Kapitel dieser Arbeit werden, ausgehend von einer Abgrenzung des Begriffes Popkultur, verschiedene tendencies und Entwicklungen der Popkultur der letzten Jahre aufgezeigt. Das vierte Kapitel betrachtet die Rolle von Madonna als Bestandteil und Schrittmacher der internationalen Popkultur. Anhand der Mitte der 80er Jahre aufkommenden Musikvideos und einer Untersuchung der Themen ihrer Musikalben, werden die Vermarktungsstrategien von Madonna aufgezeigt. Darüber hinaus wird der Aspekt der Polysemie in Madonnas Texten angeführt. Indem ihre Texte unterschiedliche Lesarten ermöglichen, können gleichzeitig ganz verschiedene Empfänger mit den Texten angesprochen werden. Abschließend wird zusammenfassend dargestellt, inwieweit popkulturelle Phänomene unter dem Einfluss der Globalisierung stehen.
By Steven Maras
Objectivity in journalism is a key subject for debate in media, verbal exchange and journalism experiences, and has been the topic of in depth old and sociological study. within the first examine of its sort, Steven Maras surveys the several viewpoints and views on objectivity. Going past a denunciation or defence of journalistic objectivity, Maras seriously examines the several scholarly arguments made within the zone. based round key questions, the booklet considers the origins and background of objectivity, its philosophical affects, the most objections and defences, and questions of values, politics and ethics. This e-book examines debates round objectivity as a transnational norm, concentrating on the emergence of objectivity within the US, whereas broadening out dialogue to incorporate advancements round objectivity within the united kingdom, Australia, Asia and different regions.
By Dorothy A. Winsor
Writing strength examines the best way that texts, wisdom, and hierarchy generate and aid each other inside a for-profit company. by way of encouraging us to work out texts and writing as robust operators within the company global, this publication provides a case examine concerned with how one engineering association makes use of texts to create and preserve its wisdom and gear constitution. in line with over 5 years of observations, the booklet describes the co-generation of power/knowledge/text from a number of issues of view, together with that of managers, engineers, interns, and blue-collar staff. those teams of individuals use texts to construct wisdom inside of their very own parts and determine keep an eye on over their paintings whilst it really is handed alongside to the opposite teams. making use of Bourdieu’s suggestion that individuals own other forms of “capital” that may be switched over to each other below the precise conditions, the e-book demonstrates that textual content is likely one of the significant ways in which this conversion of capital happens, and is therefore one of many significant ways in which energy and data are generated and accumulated.
Dorothy A. Winsor is Professor of English at Iowa kingdom college. She is the writer of Writing Like an Engineer: A Rhetorical Education.
By J. C. Cauthon
Grab your favourite pen and a workstation, and let's start! The day-by-day instructed: 2016 has an artistic writing suggested for every day of the yr, together with jump Day. every one recommended is intended to spark an concept, permitting you to free-write and maybe create a superb tale that you should proportion with the area. Enjoy!
By Michael O'Connell
Turn Up the Volume equips journalism scholars, pros, and others attracted to generating audio content material with the knowledge essential to release a podcast for the 1st time. It addresses the original demanding situations newbie podcasters face in generating expert point audio for on-line distribution. rookies can tips on how to deal with the technical and conceptual demanding situations of launching, enhancing, and posting a podcast.
This e-book exposes readers to varied strategies and codecs to be had in podcasting. It contains the voices of specialists as they recount their stories generating their very own podcasts and podcast content material. It additionally examines how facts analytics can assist develop an viewers and supply ideas for advertising and marketing and monetization. Written accessibly, Turn Up the Volume can provide a transparent and specified route to launching your first podcast.
By Richard Junger
By Toril Aalberg,James Curran
In this well timed booklet, major researchers give some thought to how media tell democracy in six nations – the USA, the uk, Belgium, the Netherlands, Norway, and Sweden. Taking as their place to begin the idea that voters must be briefed safely with an entire and clever insurance of public affairs so we can make accountable, trained offerings instead of act out of lack of information and incorrect information, participants use a comparative method of learn the best way the moving media panorama is affecting and informing the democratic procedure around the globe. specifically, they ask:
- Can a comparative method offer us with new solutions to the query of ways media tell democracy?
- Has elevated commercialization made media structures extra related and affected both the nature of stories and public wisdom during the united states and Europe?
- Is delicate information and incorrect information predominantly regarding an American exceptionalism, in keeping with the marketplace domination of its media and marginalized public broadcaster?
This research combines a content material research of press and tv information with consultant surveys in six international locations. It makes an imperative contribution to debates approximately media and democracy, and approximately alterations in media platforms. it truly is specifically precious for media concept, comparative media, and political communique courses.
By Gertrude Stein,Liesl M. Olson,Thornton Wilder
Newly recognized within the wake of the e-book of her groundbreaking Autobiography of Alice B. Toklas, Gertrude Stein brought her Narration lectures to packed audiences on the college of Chicago in 1935. Stein had now not been again to her domestic kingdom on account that departing for France in 1903, and her feedback examine the adjustments in American tradition after thirty years abroad.
In Stein’s trademark experimental prose, Narration unearths the mythical writer’s ideas concerning the power and mobility of the yank humans, the influence of modernism on literary shape, the character of historical past and its recording, and the inventiveness of the English language—in specific, its American variation. Stein additionally discusses her ambivalence towards her personal literary reputation in addition to the destabilizing impact that notoriety had on her lifestyle. Restored to print for a brand new new release of readers to find, those important lectures will pride scholars and students of modernism and twentieth-century literature.
“Narration is a treasure ready to be rediscovered and to be pirated via jolly marauders of gleaming texts.”—Catharine Stimpson, NYU
By Carol Rosenblum Perry
By Björn Schneider