26 Ways To Screw-Up in Business and How Not To by William F. Fawcett

By William F. Fawcett

26 how one can Screw-Up in enterprise and the way to not is a funny, but critical, enterprise booklet. in the course of a span of fifty years, the writer stumbled on that there are 26 company commandments so that you can by no means violate and if you happen to do, it’s at your individual hazard. for instance, Commandment # four: Thou Shall no longer Fish For Tunas in a Lake (never placed chance earlier than profitability). Commandment #8: Thou Shall no longer promote Texaco-Milk (problem with line-extensions). Commandment #18: Thou Shall no longer glance through a Keyhole With a tumbler Eye (test, now not guess).

For approximately 5 a long time invoice Fawcett has labored with countless numbers of marketers and small-business proprietors. he's confident that “96% of industrial blunders are end result of the breaking a number of of the 26 commandants set forth during this guide-to-success.”

This publication isn't approximately coping with humans; it’s approximately dealing with oneself. the #1 determinant of your luck is you! You’re the quarterback who will get all of the glory in the event you win and all of the blame should you lose. What when you might decrease the variety of turnovers and interceptions? Wouldn’t you must be aware of what error you need to keep away from? after all you will! This guide-to-success not just identifies what you need to keep away from; it bargains prescriptions for doing it right.

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