The 3M Model of Motivation and Personality: Theory and by John C. Mowen

Integrating keep watch over concept, evolutionary psychology, and a hierarchical method of character, this publication provides a brand new method of motivation, character, and client habit. referred to as the 3M, which stands for `Meta-theoretic version of Motivation', this thought seeks to account for the way character characteristics engage with the state of affairs to persuade client attitudes and activities. The e-book proposes that a number of character features mix to shape a motivational community that acts to persuade habit. Mowen argues that during order to appreciate the motives of tolerating behavioral developments, one needs to determine the extra summary features underlying floor behaviors.
In developing the 3M version, the writer reviews info from fifteen empirical experiences using over 3500 respondents. during this hierarchical version, 4 different types of character features are pointed out: elemental, compound, situational, and floor qualities. 8 elemental characteristics are proposed as forming the underlying dimensions of character. in keeping with regulate conception, the examine finds that the fundamental characteristics mix to shape compound qualities, reminiscent of self-efficacy, job orientation, playfulness, and competitiveness. those elemental and compound characteristics mix with situational impacts to reason enduring behavioral developments inside of normal situational contexts. Examples of situational qualities investigated comprise impulsive procuring, price awareness, activities curiosity, and wellbeing and fitness motivation.
within the 3M version the fundamental, compound, and situational characteristics mix to yield floor qualities, that are enduring inclinations to act in particular behavioral contexts. 5 floor features are empirically investigated within the e-book: compulsive paying for, activities participation, nutritious diet existence, proneness to bargaining, and a tendency to frugality. throughout those 5 stories, the empirical effects show that the 3M version bills for over forty four% of the variance within the floor trait measures. by means of providing a brand new meta-theory of motivation and character that's testable, Mowen's 3M version debts for prime degrees of variance in purchaser habit. via integrating the paintings of chosen previous and present theorists right into a understandable complete, the 3M version presents coherence in a box at present ruled by means of conflicting rules, theories, and techniques. The ebook offers facts that via figuring out the person inclinations that underlie purchaser habit, public coverage officers and advertising experts can advance higher conversation courses to steer and convince their goal audiences. The e-book exhibits tips to hire the 3M version to section undefined, supply psychographic inventories, place manufacturers, create promotional subject matters, and boost model personalities.