Face Value: The Irresistible Influence of First Impressions by Alexander Todorov

The medical tale of first impressions—and why the snap personality judgments we make from faces are impossible to resist yet frequently incorrect

We make up our minds approximately others after seeing their faces for a fragment of a second—and those snap judgments are expecting all types of vital judgements. for instance, politicians who easily glance extra useful usually tend to win elections. but the nature judgments we make from faces are as erroneous as they're impossible to resist; in so much events, we might bet extra safely if we overlooked faces. So why will we placed rather a lot inventory in those extensively shared impressions? what's their objective in the event that they are thoroughly unreliable? during this booklet, Alexander Todorov, one of many world's top researchers at the topic, solutions those questions as he tells the tale of the fashionable technology of first impressions.

Drawing on psychology, cognitive technological know-how, neuroscience, machine technology, and different fields, this obtainable and richly illustrated booklet describes state-of-the-art examine and places it within the context of the heritage of efforts to learn character from faces. Todorov describes how we've got advanced the facility to learn uncomplicated social indications and non permanent emotional states from faces, utilizing a community of mind areas devoted to the processing of faces. but opposite to the nineteenth-century pseudoscience of physiognomy or even a few of latest psychologists, faces do not supply us a map to the personalities of others. really, the impressions we draw from faces exhibit a map of our personal biases and stereotypes.

A interesting clinical account of first impressions, Face worth explains why we pay rather a lot consciousness to faces, why they lead us off beam, and what our judgments really inform us.