Attitudes, Behavior, and Social Context: The Role of Norms by Deborah J. Terry,Michael A. Hogg

By Deborah J. Terry,Michael A. Hogg

the explanations why humans don't continuously act in accord with their attitudes has been the focal point of a lot social mental study, as have the criteria that account for why humans swap their attitudes and are persuaded by way of such affects because the media. there's robust help for the view that attitude-behavior consistency and persuasion can't be good understood regardless of the broader social context within which we are living. even if attitudes are held via contributors, they're social items to the level that they're motivated by means of social norms and the expectancies of others. This e-book brings jointly a world staff of researchers discussing inner most and public selves and their interplay via attitudes and behaviour. the results of the social context on attitude-behavior relatives and persuasion is the critical subject of this e-book, which--in its blend of theoretical exposition, critique, and empirical research--should be of curiosity to either easy and utilized social psychologists.

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