By George Sylvie,LeBlanc, Jan Wicks,C. Ann Hollifield,Stephen Lacy,Broadrick, Ardyth Sohn
Media administration: A Casebook Approach offers an in depth examine the main parts of accountability that fall to the managers of media firms, together with management, motivation, making plans, advertising, and strategic administration. It offers media-based circumstances that advertise the improvement of severe pondering and problem-solving talents. Addressing such issues as range, crew cultures, revolutionary self-discipline, education, and market-driven journalism, this casebook offers real-world eventualities that aid scholars expect and get ready for reviews of their destiny careers.
Among the additions to this fourth variation are
- Increased discussions on teams, imaginative and prescient, switch, variety, and administration kinds;
- Additional media-sensitive examples inside of every one component of the text;
- A new bankruptcy on wisdom management;
- Ethics built-in into legislations and management discussions;
- A primer in worldwide markets, know-how, and coverage;
- In-depth attention into the facets of switch; and
- Increased emphasis on research.
This variation additionally contains administration situations within which a number of player is a brand new worker or intern, making the cloth proper to scholars whereas additionally getting ready them to appreciate the motivations in their destiny employers. constructed as a media administration textual content for complex undergraduates and graduate scholars, Media administration provides life like eventualities and valuable insights on operating within the media industries.
Read or Download Media Management: A Casebook Approach (Routledge Communication Series) PDF
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